Cómo controlar la repercusión de tu proyecto

Friday, 25 September, 2009

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Imagino que para la gran mayoría, lo que voy a contar no les viene de nuevas, pero estoy seguro que a más de uno le servirá para tener unas nociones básicas e ideas sobre como controlar la repercusión de tu proyecto en internet, o la repercusión de una noticia en algún medio de comunicación de prestigio.

Lo más sencillo es en primer lugar es configurar una alerta de google con el nombre de tu empresa o web. De esta forma te llegarán por email avisos sobre cualquier mención en internet sobre tu proyecto. Es una buena forma de enterarte de lo que hablan de ti sin tener que ir buscando blog a blog.

Otra buena forma y que cada vez está mas de moda, es usar twitter. La mayor parte de los bloggers tienen cuentas en twitter, y publican los titulares de sus blogs allí. Esto hace que si hacemos una búsqueda con el nombre de nuestra web o proyecto, si han hablado de nosotros, podamos hacer un seguimiento de la repercusión casi en tiempo real, no sólo de los artículos en sí, si no de comentarios que hagan los usuarios y las opiniones sociales a nivel general.

Twitter además nos permite captar el feed de nuestra búsqueda, para irlo analizando o guardando para analizar el feedback. Al realizar una búsqueda verás el enlace en el lateral derecho que pone “RSS feed for this query”.

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